We Built the Agency Model We Wish Existed

Meet the founders

Some People See Limits.
We See Limitless Possibilities.

Josh Ross & Piero Sacchetta

Co-founders of PrimeFloAI

Our journey began with conversations over coffee, sharing ideas about sport, human performance, marketing and business. We shared similar athletic backgrounds and one powerful belief: The impossible is often just one simple, decisive decision away.

Josh’s path took him to two Olympic Games representing Australia before building a successful career in Meta advertising. Piero dedicated his career to unlocking human potential through elite coaching, innovation and high performance systems.

A former Australian Javelin Champion, Piero also coached Josh to two Australian 100m titles and the London 2012 Olympic Games, and went on to found Advanced Athletes Performance (AAP).

What brought us together was more than ambition. It was a shared obsession with pushing boundaries, challenging conventional thinking and discovering what’s possible when you refuse to settle for mediocrity.

When AI arrived, we saw straight away that it could give businesses capabilities once reserved for major corporations. It could automate the busywork and make every system and process more efficient. It could also produce far better work, clear bottlenecks and create opportunities that once seemed out of reach.

That’s why we founded PrimeFloAI. We recognised that AI could create new systems and a far superior infrastructure for businesses, that saved time and increased revenue across the board. That is the power of AI.

Bringing the Future of Marketing to the Present.

Your ambition becomes our ambition. Your challenges become ours to solve. And your wins are victories we celebrate together.

Because extraordinary results don’t come from accepting what’s possible today.

They come from having a unified vision to create and build what’s possible tomorrow.

Piero Sacchetta, holding a stopwatch, and Josh Ross, in an Australian team jacket with a medal, trackside at night — Piero Sacchetta & Josh Ross

Our story

Born From Frustration. Built For Results.

Before PrimeFloAI, Josh spent years in the agency world running Meta ads for other businesses. The playbook never changed: complex retainer contracts, VSL funnels, hardcore closers and expensive ads. It was exhausting for everyone involved, and it didn’t have to be.

Piero had spent his career proving that the right system beats raw effort. Together we started from one simple belief. Most businesses are already sitting on a goldmine of untouched leads, missed calls and ignored enquiries, and AI could unlock it without adding headcount, complexity or cost.

So we built the systems we wished existed. Proven AI automation that works around the clock, recovers dead leads and books appointments while you sleep. No fluff. No complexity. Just results.

Why can’t we craft an offer so compelling that clients would have to be literally insane to say no, and then deliver on it?

Mission & values

What We Stand For

We don’t just automate processes. We change the way businesses think about growth. Our mission: help every business unlock the revenue already sitting in their database, without extra staff, complexity or wasted ad spend.

Results Over Everything

We don’t get paid to look busy. Josh and Piero spent their sporting careers being judged on one thing, and that was results. Every system we build is held to the same standard: how much revenue it puts back in your pocket.

Partners, Not Vendors

We’re not an expense on your P&L. We’re a growth partner with skin in the game. We’re performance based, so if we don’t reactivate your leads, you don’t pay.

Speed Wins

On the track, races are won by hundredths of a second. Business is no different. The fastest responder wins. We build systems that move at the speed of AI, because waiting costs money.

Radical Transparency

No vanity metrics. No fluffy reports. You see exactly what the agents are doing and exactly what they’re generating for your business.

Always Evolving

Great athletes never stop training, and neither do our systems. AI moves fast and we move faster, improving every system so you stay ahead of the competition.

Proudly Worldwide

We work with businesses all over the world, and you always deal directly with the people who built your systems. No offshore call centres. No handoffs. Just genuine expertise.

Why AI

Why We Bet Everything on AI Automation

The old way was bleeding businesses dry

Missed leads, slow follow up and no after hours cover were costing businesses millions every year, while the cost of winning a new customer rose 60% in five years.

AI changed everything overnight

Suddenly a small business could respond like a big company: instantly, personally and at scale.

The ROI was undeniable

First campaign: $49K recovered from a dead database in under 2 weeks. We knew we were onto something.

So we built it for everyone

Eight AI systems, proven across dozens of industries. Available to any business ready to stop leaving money on the table.