Privacy Policy

01Who we are

PrimeFloAI (“PrimeFloAI”, “we”, “us”, “our”) is an Australian business that builds AI automation systems for other businesses, including database reactivation, speed-to-lead, out-of-hours and review campaigns. We run the website at primefloai.com and the demo pages linked from it (together, the “Site”).

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Where other privacy laws apply to you, such as the EU or UK General Data Protection Regulation (GDPR), we also respect the rights they give you.

02What this policy covers

This policy explains how we handle personal information about:

• people who visit the Site;
• people who request or use a free AI demo, or book a call with us;
• our clients and their staff; and
• the customers and leads of our clients, whom we contact on our clients’ behalf (see section 11).

03Information we collect

Information you give us

• Demo requests. Your first name, email address and business website.
• The demo itself. The first name you enter on a demo page, and the messages you type into the demo chat.
• Calls and emails. Your name, email, phone number, business details and anything else you choose to tell us when you book a call, email us or speak with us.
• Clients. Business contact and billing details, and the information you provide so we can run your campaigns, including lead and customer lists.

Information collected automatically

• Server logs. Like most websites, our hosting provider records standard technical details of each request, such as your IP address, browser type, the page requested and the time.
• Abuse protection. We briefly use your IP address to stop misuse, for example by limiting how many demos can be requested from one connection each day. It isn’t saved alongside your details.

Information from public sources

When you request a demo, we read the publicly available pages of the business website you give us, including its services, wording and logo, so the AI agent we build knows the business. If you paste a web link into a demo chat, we may open that page so the agent can respond to it.

04Cookies and tracking

We don’t use analytics tools, advertising cookies or tracking pixels, and we don’t build profiles of visitors.

• Our demo pages use your browser’s session storage to remember the first name you type, so the demo can greet you by name. It clears when you close the tab.

If we ever add analytics or marketing tools, we’ll update this policy first and ask for your consent where the law requires it.

05How we use your information

We use personal information to:

• build your demo, show it to you and talk with you about it;
• arrange and hold calls you book with us;
• answer your questions and requests;
• provide, manage and bill for our services to clients;
• keep the Site secure and prevent spam and abuse;
• improve our services; and
• meet our legal obligations.

After you request a demo, we may email you about it and about booking a call. We won’t add you to a marketing list without your consent, and every marketing email we send will include a way to unsubscribe, as the Spam Act 2003 (Cth) requires.

We don’t sell, rent or trade your personal information. If you’re in the EU or UK, we rely on taking steps at your request, our legitimate interest in running and securing our business, your consent where we ask for it, and our legal obligations.

06Who we share it with

We share personal information only with service providers who help us run the Site and our services, and only as much as they need.

We may also share information with our professional advisers, when the law requires it (for example, in response to a court order), to protect our rights or someone’s safety, or with a buyer if our business is sold. We never share it with anyone so they can market to you.

07Sending information overseas

Some of our service providers are based outside Australia, including in the United States, and may process information in other countries. When we send personal information overseas, we take reasonable steps to make sure the recipient protects it in a way that is consistent with the Australian Privacy Principles, including by choosing providers with strong security and privacy commitments.

08Keeping it secure

We protect personal information with measures that include encrypted (HTTPS) connections, private storage that only we can access, password-protected admin tools, and spam and abuse protection on our forms. No system is perfectly secure, so if we ever become aware of a data breach that is likely to cause you serious harm, we’ll notify you and, where required, the Office of the Australian Information Commissioner (OAIC).

09How long we keep it

We keep personal information only for as long as we need it for the purposes in this policy, or as long as the law requires.

• Demo requests and demos are kept while they’re useful for following up with you, and deleted sooner if you ask.
• Demo chats aren’t saved by us.
• Client information is kept for the length of our work together. When it ends, we delete or return client data on request, except for records we must keep by law, such as tax and accounting records.

When we no longer need information, we delete it or de-identify it.

10Your choices and rights

You can ask us to:

• tell you what personal information we hold about you and give you a copy;
• correct information that’s inaccurate, out of date or incomplete;
• delete your information, including your demo; and
• stop sending you marketing emails (you can also use the unsubscribe link in any of them).

If you’re in the EU or UK, you also have the right to object to or restrict how we use your information, to ask for it in a portable format, to withdraw consent at any time, and to complain to your local data protection authority.

Email support@primefloai.com. We may need to confirm your identity first, and we’ll respond within 30 days. You can deal with us without giving your name where that’s practical, but we can’t build a demo without a way to send it to you.

11If we messaged you on behalf of a business

When we run a campaign for a client, such as reactivating old enquiries by text message, we act on that business’s instructions, using contact details the business supplied. The business is responsible for having collected your details lawfully and for having permission to contact you.

To stop these messages, reply STOP or follow the opt-out instructions in the message, or contact the business directly. You can also email us at support@primefloai.com and we’ll pass your request on and stop messaging you for that business.

12Children

The Site and our services are for businesses and aren’t aimed at anyone under 18. We don’t knowingly collect information from children. If you think a child has given us their information, contact us and we’ll delete it.

13Changes to this policy

We’ll update this policy when our practices or the law change. The date at the top shows when it last changed. If we make a significant change, we’ll make it clear on the Site and, where appropriate, let you know directly.

14Contact and complaints

If you have a question or a complaint about how we’ve handled your personal information, email us at support@primefloai.com. We’ll acknowledge your complaint promptly and aim to resolve it within 30 days.

If you’re not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.